Dole(R) and Clinton Kelly Team Up in Search for Nation's Most Stylish Salads
MONTEREY, CA--(Marketwire - Jul 28, 2011) - Dole christens the next phase of its groundbreaking "Find Your Inspiration" salad campaign this week with one of America's most famous fashion commentators conducting a nationwide search for the most stylish salad.
Clinton Kelly, star of TLC's "What Not to Wear" and the new ABC daytime show, "The Chew," becomes the second of three celebrity artists enlisted by Dole to inspire consumers to new heights of in-kitchen creativity using Dole's line of 38 salad blends and all-natural kits. A highlight of this second 10-week phase is an online search for the country's most stylish salad which challenges salad fans to use all the tenets of fashion -- patterns, textures and colors -- to create their most fashionable lettuce-based masterpiece.
Launched in May with Candice Olson, host of HGTV's "Candice Tells All," "Find Your Inspiration" features a series of non-food designers, artists and performers applying their distinctive area of creative expertise to salad making. The campaign theme was selected from research indicating that many American salad lovers envision themselves as culinary artists and are as excited about their salads as they are about the final result.
"Since salad-making has emerged as a true art form, Dole wanted to explore how some of the country's best-known artists, designers and performers express themselves in the kitchen," explained Ronda Reed, vice president of marketing for Dole Fresh Vegetables.
Kelly was selected by Dole because of his love for salads and the strong affinity that salad enthusiasts have for him and his TLC show. He will also appear on the upcoming food-themed ABC program, "The Chew," starring chefs Mario Batali and Michael Symon.
One of the largest salad-specific marketing campaigns in Dole history, "Find Your Inspiration" combines extensive digital and mobile advertising, in-store promotions, coupons and consumer sweepstakes with dedicated Facebook, Twitter and YouTube pages spotlighting the celebrity artists. Also planned are Quick Response (QR) and Short Codes on Dole POS materials that link salad shoppers directly to new product recipes, pairings, nutrition and other information.
To enter Clinton Kelly's "Stylish Salad Sweepstakes," consumers need to submit a recipe and photo of their most stylish salad and fill out an entry form at www.dole.com/salad before Sept. 26, 2011. Selected recipe entries and daily winners will be featured on Dole's website and Facebook pages, with one entry ultimately being selected as the sweepstakes winner for the "Most Stylish Salad.
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One of the largest salad-specific marketing campaigns in Dole history, "Find Your Inspiration" combines extensive digital and mobile advertising, in-store promotions, coupons and consumer sweepstakes with dedicated Facebook, Twitter and YouTube pages
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I created a profile using my first and middle name (very common names), then I went into the security settings and LOCKED DOWN the entire profile. No personal info, photos, or friends made the profile extra secure. I am not a Facebook user (although I do manage one business profile), and was tired of not being able to take advantage of all those create coupons. Now I totally can! :) I did this about a year ago and it has been so nice. I don't have to "like" a lot of companies that I don't want to clog up my newsfeed and I don't have to post anything on my wall that will be in my friends newsfeeds on my real account. Plus, I don't have to worry about companies getting access to my information by "allowing" an application or whatnot. Thanks Jenny. I appreciate this so much. As I have never been on Facebook this comes in handy.We are Triple F - Facebook Free Family. I know - I know - We are freaks - not. We just choose to actually talk to our friends. We are not afraid of technology, good thing, because we have a lot of it! If you are my friend and really want to know what I am doing you can call me. I am probably coupon shopping, vacuuming or shuttling the kids around. I don't think anyone needs an update about that!
I just want to point out that this is pretty much against FB's user agreement. If you already have a profile, you are not allowed to have a second one. Also, your FB profile should represent a real person.
Now, I don't believe FB actively goes looking for violators (there certainly are plenty of them), but if you do get caught, your real profile could be deleted as well.
Just thought I'd share, in case someone doesn't want to take that chance. I don't see the issue here. This is (as Jenny pointed out) a way for those who DON'T have a FB acct yet to open one with minimal info. They are representing a real person, themselves.
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