PayCloud Does Wireless Loyalty Cards Without The NFC

SparkBase is launching a free app called Paycloud Mobile Wallet for Chicago-area shoppers who have iPhone and Android smartphones, and it does one simple trick: It "eliminates loyalty cards, allowing customers the option of waving a smartphone at a participating merchant's countertop sensor to check in, redeem rewards and coupons and track their loyalty account status."

Sounds neat, no? The demonstration video tells you more:

The team has signed up 55 local merchants for the first phase of the scheme, and they've also worked to enable deals and check-ins, too. But the primary function is the loyalty scheme, which doesn't need any other tech than the wireless radios already built into smartphones. The merchants themselves only need a simple sensor dongle that's designed to interface with their existing point-of-sale systems. To activate your loyalty points system you simply have to use the PayCloud app and approach the sensor pad.

In many ways, what SparkBase is doing here is pre-empting the NFC credit card/loyalty scheme systems that we're expecting to hit the mainstream over the next year or so. There are distinct advantages from a user point of view--you don't have to haul your coffee shop or record store loyalty cards around with you in your wallet; they're all in the app. And you can consult them at will when you're away from the store, perhaps to plan your next free coffee purchase (if that's how you organize your life). From a merchant point of view, there aren't any physical cards to worry about and the data from the system may give businesses a richer insight into their regular shopper's habits. SparkBase is hoping to have up to 200,000 business participating in the scheme after a bigger roll-out, by 2012. 

And that's where it all gets even more interesting: SparkBase's system has the benefit of not requiring any new tech (NFC coding/decoding chips and antennas) inside phones, and neatly circumvents the tricky matter of a missing NFC communications standard for credit cards and loyalty cards. Adding in actual payment functionality wouldn't be too hard either--requiring merely a deal with a payments provider. But we know that Google's Wallet  is on its way, that bodies like ISIS have big plans for NFC payments, and that even Apple may get in on the game. So SparkBase has stiff competition ahead. Handy that it's launched ahead of the rest then.

Merchant Account Wireless - News


PayCloud Does Wireless Loyalty Cards Without The NFC
PayCloud Does Wireless Loyalty Cards Without The NFC

and it does one simple trick: It "eliminates loyalty cards, allowing customers the option of waving a smartphone at a participating merchant's countertop sensor to check in, redeem rewards and coupons and track their loyalty account status.



PayPal exec: It won't be easy to compete with us
PayPal exec: It won't be easy to compete with us

People do not want to use their forums! by AgentSTS (45 comments ) July 28, 2011 12:28 AM PDT PayPal is pathetic and I went as far as to obtain my own merchant account so that I could bypass their payment gateway (and fees) all together,



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Merchant Accounts Company Offers a New Wireless Solution that ...

Gilbert, AZ (PRWEB) June 14, 2011

Vendors that have the capability of accepting credit cards are exponentially more likely to snare sales and increase their average transaction totals. Unfortunately, the systems and equipment required to process a credit card have been historically expensive and cumbersome – a solid-state swiper and hard-wired cords for Internet access make it impossible to work remotely. Knowing this, Instamerchant.com, a renowned credit card merchant account and processing service, is proud to announce a new wireless solution that allows merchants to accept credit cards with their cell phones, making it possible for businesses to go completely mobile.

Although wireless technology is not necessarily new, the ability to scan a credit card and securely process the transaction remotely from your hand held device certainly is and Instamerchant.com is excited about the ease and savings that their product will provide.

“This product will allow merchants that don’t have the budget to invest in a dedicated wireless terminal to accept credit cards for a fraction of the cost. If their business changes they can switch to a dedicated wireless terminal at any time,” says David Standage, the owner of InstaMerchant.com.

Fully functional with minimal equipment, users can choose to type in the credit card information or get an external swiper that allows the merchant to swipe their customer’s credit card directly into the phone itself. Additionally, if vendors get a swiper, they qualify for lower retail discount rates – if they don’t want to invest in a swiper, they then qualify for mail order and telephone order rates.

Because dedicated wireless terminals cost over 5 times as much to purchase than this mobile solution, Instamerchant.com is proud to offer their new wireless credit card processing solution that works with just a cell phone, a much more affordable way of accepting credit cards wirelessly.

Instamerchant.com provides every type of electronic payment which includes credit card processing, check guarantee, debit cards, and gift cards for both retail and internet merchants. We work with all business types and sizes from home based internet businesses to mom and pop retail stores, to large national chains. Instamerchant.com is most-known for it’s bad credit merchant account offering.


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Aria's merchant account application can be completed in minutes online or over ... terminals with the ability to accept checks or even wireless solutions. ...

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