Wholesale Merchandise Suppliers

Strategic Gift Marketing

Gift suppliers and their customers have a positive outlook for 2011 sales, as the economy continues to improve. It takes strategy and planning to be successful in the gift industry, whether in a middle of the recession or during economic recovery. It’s a challenge, but cost conscious wholesalers are prepared, and that preparation makes all the difference for retailers looking to make profits and meet their customers’ expectations . One optimistic gift supplier is Charles Pugh, co-owner of Henry Brandt & Company. “It’s about knowing your market,” he says. “Everybody is looking for an advantage in the marketplace, especially as the economy is still recovering. A business in the gift industry can survive and meet customer demands best by supplying discounted products.”

The discounted merchandise offered by Henry Brandt & Co. includes greeting cards, inspirational books, journals, inspirational gifts and home décor. The company currently sells to discount independent retailers and medium sized chains nationwide. Carrying more than 5,000 skus, the company’s biggest seller is its extensive line of greeting cards, followed by inspirational books, journals and inspirational gifts. Henry Brandt & Co.’s effort to make the best of reduced spending by both retailers and consumers has led the firm to supply top quality, name brand merchandise for about 75 to 95 percent off the manufacturer’s suggested retail price, on almost every item available.

In business since 1966, Brandt & Co. is a second generation closeout dealer that had its beginnings in a garage. “My father-in-law, Henry Brandt, started his own business in Chicago after selling his corporation,” says Pugh. Brandt liquidated bank-incentive leftovers from promotions. “That led him into the wholesale business, where he met some merchandise brokers in the Chicago area,” Pugh says. “On a subsequent trip to Branson, MO, he fell in love with the area and moved his business there.” The company evolved into one of the leading Hallmark closeout dealers in the U.S. in the 70s and early 80s, and found its niche in the gift industry.

It is Henry Brandt’s long-standing discounted products that have kept the company in the forefront over the past few years, even during its rebranding campaign, resulting in the renaming of the website as, “Inspirational Wholesale.” Greeting cards are Henry Brandt’s most popular inspirational merchandise, available in over 3,200 designs from the number one and two inspirational card manufacturers. Pugh notes, “We sell name brand greeting cards for $0.25. Our handmade cards are $0.30.” Items available at such low discounts, like the products found on “Inspirational Wholesale” 24/7 virtual online wholesale showroom, provide retailers the opportunity to carry cards, books, journals and gifts in their stores at great price points for customers, while still allowing for healthy profit margins. “Retailers who buy from us enjoy a tremendous amount of markup, depending on their operation,” Pugh says. “Sales for our customers can be very good based on our competitive pricing.

Wholesale Metallurgy Merchandise: Supplier's Guidebook

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